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About the "website construction" industry prospect analysis
Source: Popularity of this site: 1989 Published time: 2017-09-06 11:39:07
Under normal circumstances, we divide the website construction business into enterprise website construction, professional (industry) website construction and personal website construction three kinds。Enterprise website construction business accounts for the majority,Is the basic business of most Internet companies;Professional (industry) websites are built and operated by the network departments of many professional network companies or non-network company institutions or units;Although the construction of personal websites is mostly completed by Internet enthusiasts,But there are also Internet companies that offer services to individuals。
At present, there are many enterprises engaged in website construction business in China, and almost every network company is carrying out website construction business, but the proportion of business is different。Many industry portals,In its VIP member service program,Includes website construction services for VIP corporate members,Such as China Chemical network, China textile network and other companies,Attracted a large number of industry companies to register as their VIP members,Access to a variety of services including website construction and maintenance;Network integrated application service company,It refers to a network company that provides basic network application services (such as domain name, host, mailbox) and value-added network application services (such as website construction and promotion),Enterprise website construction is an important business。Through the promotion and expansion of the network integrated application service business, it has a good image and reputation in the industry, and the website construction services provided are generally accepted by customers。In addition, there are some professional website construction service companies, they take website construction business as the main business of the company, highlighting personalized production and long-term customer tracking services, and also do more distinctive。
Website construction practitioners are mostly university graduates under the age of 30, majoring mainly in computer-related or art related majors, there are also many such as Chinese, science and engineering professionals, through self-study, to join the website construction practitioners。The division of labor varies according to the size of the company,Like a larger company inside,Website construction can be divided into planning, editing, art, web page production, website programmer and other types of work;In smaller companies, there are mainly two types of front and back office work,In fact, there is no shortage of work done,It's just consolidating all of the smaller jobs in the big companies - in the smaller Internet companies,There may even be a situation where individuals take it all in。The website construction business of large companies is standardized,Practitioners can give full play to team spirit,Fight together,You can often win big clients,Make big projects;Although the website construction business of small companies is not standardized,But the customer must also be satisfied,This is a test for practitioners,Both to do website planning,You have to design the page,Background writer,It can exercise the individual comprehensive ability of practitioners。
In recent years, the website construction business has been rising rapidly, and the industry market is getting larger and larger。As far as the domestic situation is concerned, the market demand of coastal developed provinces and cities is larger than that of central and western provinces and cities, and the popularization of business is also in place, and many industries have formed a competition to build corporate websites and carry out network marketing。As far as the central and western regions are concerned, the local markets are also starting rapidly, especially the corporate website construction market in provincial capitals is not inferior to that in coastal developed areas。
With the rapid expansion of the business market, there are also many problems in the construction of corporate websites, which have plagued many enterprises and affected the confidence of customers in the construction of websites。
First, there is a lack of industry standards for the construction of corporate websites, and network companies operate independently and carry out business in accordance with their own processes。Whether it is in the website construction planning, website construction quotation, or in the drafting of business contracts, website product acceptance, after-sales service, there is no unified industry standard。In April 2002, the Internet Society of China issued the "China Internet Industry Self-discipline Convention",There is also no clear description of engaging in website construction business,因此,Network enterprises in the enterprise website construction business process,No rules to follow,A large number of irregular operations,To the whole industry market caused certain impact and impact。
Secondly, the regional market competition is too fierce, which damages the interests of customers。Some large website construction service enterprises through branches, offices and marketing centers and other forms, in the large and medium-sized cities to carry out website construction business, to the city as a unit, the business development model and products, each independent accounting, with large-scale advertising + salesman sweep the form of business, by peers as "locusts".。Internet companies compete with each other for customers, at the same time, their website construction services are also greatly discounted, forming a disguised form of industry fraud。In addition, the quality of after-sales service is worrying, most network companies after the completion of the website construction business, can not be well trained customers to manage and maintain the website, guaranteed free update maintenance often can not be put in place。
However, the flaw does not hide jade, we have reason to believe that as long as the website construction business can overcome the existing drawbacks, closer to corporate customers, or will be widely welcomed, the industry market is more powerful。
After that, let's get up and predict the new trend of website construction business:
The application of new technology will promote the construction of enterprise websites more attractive。With the integration and development of technology, many popular technologies in other industries such as video, 3D animation, streaming media and other technologies have been transplanted to the Internet, and in the near future, they will appear on the website of corporate customers;New network programming languages (.net technology and server CDN (Content Delivery Network) technology will also make the website structure more compact, smoother access, and more adaptable to new requirements。
Personalized personal websites, personalized theme websites and other forms of personal website construction services have now begun to emerge, personal website construction services will become a new business growth point。
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